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Brad R. Lasater

"A place where I can share the words and images that inspire me."

17 Techniques to Power Up Your Content Creation | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Blogging can be hard, trust me. Especially when your trying to come up with original content, or creative posts. Thiam Hock has written a great post over at Convince & Convert about ways to spice up that creativity and let those blog posts flow.

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Improve your content with this master list of 17 simple tricks and techniques.

Source: 17 Techniques to Power Up Your Content Creation | Convince and Convert: Social Media Consulting and Content Marketing Consulting

10 Steps to Master Your Social Media Analytics | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Data is king. Being able to know who is coming and going, and where they are coming from, is so important to any blog, product, website, etc… Utilizing analytics to your benefit will help you understand how important it can be. This post by Liesa Opitz over at Social Media Consulting is a great starting point on how to utilize analytics for your brand.

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Forget “spray and pray.” It’s time to leverage your social media analytics to learn where and why your brand is generating buzz.

Source: 10 Steps to Master Your Social Media Analytics | Convince and Convert: Social Media Consulting and Content Marketing Consulting

5 Ways Gen Z Will Change TV As We Know It – Social Media Explorer

The television landscape is changing by the day. Streaming, Roku, AppleTV, Playstation Vue, etc… There are so many ways to get the content that you want, it becomes just pick and choose. Author Leah Perlmutter wrote a fantastic post over at Social Media Explorer about how the new generations are changing this landscape. Have you noticed these 5 changes so far?

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Here are 5 Gen Z traits that the networks could use to lure Gen Z eyes away from the ‘Tube and back towards the box that used to be known as “The Tube.”

Source: 5 Ways Gen Z Will Change TV As We Know It – Social Media Explorer

Creative Pep Talk Ep. 109 – From Despair to Hope | ILLUSTRATION AGE

I love podcasts. They are the best vehicle for learning, inspiration, and even general entertainment. I think its because your able to listen and work at the same time. The blog Illustration Age has posted a new episode of their regular podcast, Creative Pep Talk, and its a must listen. Andy J. Miller, renowned illustrator and designer, talks about finding your niche in the creative industry.

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Post by @IllustrationAge.

Source: Creative Pep Talk Ep. 109 – From Despair to Hope | ILLUSTRATION AGE

Five Ways to Make Photoblogging a Habit

If you look at my Instagram feed you will easily figure out that photography is one of my passion areas. Recently I discovered Jen’s blog and her post about photoblogging is fantastic advice.
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The Daily Post

A habit is a behavior that is performed automatically, because it has been repeated the same way many times. Positive behaviors can become routine, just as detrimental behaviors can. In today’s post, I’ll talk about strategies for forming a photoblogging habit.

Want to hone your photography skills? Check out our Blogging U Photography courses.

There are three steps to habit formation: the cue, the behavior, and the reward. The cue is the trigger that initiates the behavior, and the reward is the benefit or pleasure that one gains from performing the behavior.

If you consider your daily routine through this lens, you will likely be able to identify many habits that you may not have ever realized you had formed. When you first wake up in the morning, what do you do? What does your evening routine look like? Where in your day might you be able to cultivate…

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10 Super Savvy Social Media Strategies for 2017 – Social Media Explorer

It’s difficult to admit that the year is coming to an end and that 2017 is fast approaching. Its always a smart idea to re-evaluate your social media marketing plan and strategies regularly, not just in January. The blog Social Media Explorer is always on top of social trends and as usual author Drew Neisser has written a great blog post compiling a list of advice from some of the top names in the industry. You would be hard pressed to find something here that wouldn’t be helpful.

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We polled some of the savviest sages in social media to help you think through your 2017 social media strategy. Here are their best tips for you.

Source: 10 Super Savvy Social Media Strategies for 2017 – Social Media Explorer

7 Smart Ways to Start Using Facebook Live for Your Business | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Facebook has not just become the primary form of social media, it has become a way of life for most people. We communicate, share, like, and follow friends and even celebrities. The new Facebook feature, Facebook Live, provides many great options for sharing even more great content. But how can we leverage this feature for our business or marketing plans? Blogger Matt Banner over at Convince&Convert has written a great post about leveraging Facebooks new feature for our benefit.

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Facebook Live’s video streams engage your audience in ways pre-recorded content can’t match. Here’s how to add it to your social strategy.

Source: 7 Smart Ways to Start Using Facebook Live for Your Business | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Things You Need to Know About Instagram’s New Business Features

Many people can argue about about whether Instagram is on a decline, or still going strong. Despite it’s current relevancy, Instagram has made some interesting changes to how it handles business accounts. I am a big fan of the Duct Tape Marketing blog, and Brandon Leibowitz has written up a great review of the new features. It is most definitely worth a look.

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Let’s take a look at these new Instagram business tools and how you can go about utilizing them to your advantage.

 

Source: Things You Need to Know About Instagram’s New Business Features

Toronto Maple Leafs by Conrad Garner

Anyone who knows me, knows that I really love beautiful retro graphic design. This is a bit dated, but I was happy to find the designer of the Toronto Maple Leafs Centennial marketing program. It was masterfully done and I can’t stop looking at it.
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By Conrad Garner : The 2017 season marks the Toronto Maple Leafs Centennial Season this year. I had the absolute privilege and honor of being asked to illustrate and create the artwork for the entire 2017 centennial season ticket package, tickets and cover. It is the largest project I have done to date with over 250 sketches and almost 60 finished pieces.

Source: Toronto Maple Leafs by Conrad Garner

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