Data is king. Being able to know who is coming and going, and where they are coming from, is so important to any blog, product, website, etc… Utilizing analytics to your benefit will help you understand how important it can be. This post by Liesa Opitz over at Social Media Consulting is a great starting point on how to utilize analytics for your brand.

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Forget “spray and pray.” It’s time to leverage your social media analytics to learn where and why your brand is generating buzz.

Source: 10 Steps to Master Your Social Media Analytics | Convince and Convert: Social Media Consulting and Content Marketing Consulting

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